The objective of the Charter is to improve working circumstances and conditions in the garment industry. Garment production is understood to be all activities that take place after the production (dyeing included) of the cloth. The central idea is that the retailers, as subcontractors and buyers, are responsible and, through their policy, capable of realising better working circumstances and conditions.
Stated in the Charter are seven conditions production has to comply with. These are based on the conventions of the ILO (International Labor Office). They concern the most elementary labour rights: the right to organize and to collective bargaining, the right to a living wage and to safe and healthy working cirscumstances as well as the conventions relating to maximum hours of work, minimum age and non-discrimination.
Retailers, upon signing get the right to a trademark - they can advertize themselves as sellers of clean clothes. They also put themselves open to control by an independent institution. This is to be set up by a coalition of representatives of consumers-, workers- and branche- organisations. The institution will investigate complaints and check on the information supplied by the retailer. The retailer can be addressed, and eventually lose the trade-mark, if the clothing they sell is produced in violation of the code.